AI retakes for UGC ads

Film it once. Test every hook.

One real video · five openings · everything after the hook is untouched Hover a take for sound
As filmed

"We just gotta talk about this bag for a moment."

Her real opening.

Hook A · call-out

"If you thrift, you need to stop walking past bags like this."

Hook B · secret

"Nobody at this estate sale knew what this bag was."

Hook C · question

"Would you pay a hundred and fifty dollars for this bag?"

Hook D · audience

"Y2K girls, I need you to look at this bag."

Hooks A to D: AI, her face and voice, made with her consent Each cuts into her real footage at "I thrifted this"

Send us any UGC video you've already filmed. We use AI on the same person, same voice, same shot to make new takes with different hooks, so you can test them all without paying for a reshoot.

See what we change
Then $8 a hook, pay as you go. No subscription.
Or give it to your agent
$
set up https://hooks.video/SKILL.md

Then: "Make 6 hooks for this video." Your agent needs an API key from your account. The first pack sends you a checkout link; the first time a new person is on camera, it sends you a link to confirm.

Not just new words

Change the line. Or everything around it.

A hook is the whole first second, not only the sentence. Same creator, same script, and we change what you see: a prop, the room, the reaction, even the face.

Hover a take for sound
Face · AI persona

A different creator, same script.

Test who your audience stops for.

Face · AI persona

Same couch, same shirt, new face.

Before you book a second creator.

Face · AI persona

Same delivery, new look.

Match the face to the audience.

Face · AI persona

Same line from a guy.

Test gender without a new shoot.

Place · walking

Walking down the street.

Handheld, on the move.

Place · dog park

Out at the dog park.

The dog walks into frame.

Place · city bus

Window seat on the bus.

Commute energy, quick and private.

Place · bed at night

In bed, lamp on, hoodie.

The 2am version of the same thought.

Reaction · laughing

Opens already laughing.

Starts mid moment instead of at hello.

Reaction · gasp

A gasp, hand over mouth.

A visible "wait what" in the first frame.

Reaction · whisper

Says it like a secret.

Leans in. Listen for the change.

Reaction · notification

A phone buzz sets it off.

Listen for the ding.

Prop · bunny ears

Opens in a bunny ear headband.

The getting ready look stops the scroll.

Prop · eye patches

Gold under eye patches on.

Self care moment, same line.

Prop · hair towel

Fresh out of the shower.

Hair wrapped, no makeup, real.

Prop · iced coffee

Iced coffee in hand.

A small prop that sets the scene.

Same script in every take · only what you see changes All built from one video of Natalee, from our team, with her signed release
Props

Bunny ears, eye patches, a hair towel, iced coffee, headphones, the product already in hand.

Places

Walking outside, a dog park, the bus, in bed, the kitchen, a parked car, the gym.

Reactions

Mid laugh, a gasp, a whisper, a phone buzz, deadpan, a long silent stare.

First frames

Hand over the lens, an eyes close up, the phone screen first, face in hands, a text card.

Faces

AI personas by age, gender and look, to see who your audience stops for. Never a real person without consent.

Edit

Captions, pacing, the ending and the CTA, tested on the same performance.

Pricing

Priced per hook. Not per reshoot.

One hook is one new opening, spoken by the same person and cut into your real footage. Pay as you go from prepaid credits. Same price in the app or through your agent.

Try it
$48$10first 6 hooks
One time, on any video
  • 6 hooks cut into your real footage
  • Write your own lines or use ours
  • Ready in about 10 minutes
Start for $10
Pay as you go
$8per hook
$48 for a pack of 6 · no subscription
  • Prepaid credits that don't expire
  • Only pay for hooks we deliver
  • The app, the API and your agent share one balance
  • Optional auto top-up when you run low
Start for $10
Top up more, get more
+$75bonus on $500
$250 gets $275 · $500 gets $575
  • $500 buys 71 hooks, about $7 each
  • $250 buys 34 hooks
  • Use them across brands and creators
Buy credits

Credits are in dollars. You pay on Stripe with card, Apple Pay or Google Pay.

For agents and developers

One call. Six hooks back.

Send the video and up to six hook lines, or leave them out and we'll write them. Every retake comes back with a word-match score, so your agent knows each line landed.

New person on camera? We start right away and send your agent a link for you to confirm you have their permission. One tap in your account, and the clean takes unlock. After that, that person is on file and your agent never has to ask again.

Your first pack sends a checkout link. After that, packs are paid from your prepaid credits, and your agent can check the balance.

# POST https://hooks.video/v1/packs
{
  "video_url": "https://.../bag_thrift.mp4",
  "hooks": [
    "If you thrift, you need to stop walking past bags like this.",
    "Would you pay $150 for this bag?"
  ],
  "write_the_rest": true,
  "person": "new",  # or "person_emma" once confirmed
  "webhook": "https://your.app/hooks-done"
}

# 202 Accepted
{
  "pack_id": "pk_41c9",
  "status": "uploaded",
  "permission": "needed",
  "confirm_url": "https://hooks.video/confirm/pk_41c9",
  "next_step": "Previews are rendering with a watermark..."
}

# You tap confirm → webhook: permission.confirmed
# → 6 clean retakes + "person_emma" saved for next time
FAQ

Questions, answered.

What is Hooks?

Hooks turns one UGC video you've already filmed into six versions with new opening lines. The same person says each new hook in their own voice, in the same shot, and then the video cuts into your real footage.

How does it work?

Upload your video. We find where the original opening ends, write six hooks for it (or use yours), generate each new opening with AI from the first frame of your video, match the speaker's voice, add captions, and cut it into the rest of your real video.

How much does it cost?

Your first pack of 6 hooks is $10 instead of $48. After that, each hook is $8, so a pack of 6 is $48. You pay as you go from prepaid credits, and there's no subscription. Bigger top-ups come with bonus credit: $250 gets you $275 and $500 gets you $575.

What happens if a hook can't be made?

You're not charged for it. You only pay for hooks we deliver.

How long does a pack take?

Usually 10 to 15 minutes after checkout. Your account page updates as each hook finishes.

Do I need permission from the person in the video?

Yes. Hooks is only for videos of you, or of someone who agreed to AI versions of their face and voice. You confirm that before checkout. If you choose to confirm later, you get watermarked previews until you do, and you can't run them as ads without that permission.

What kind of video works best?

A vertical video of one person talking to the camera, with clear audio. It can be 4 seconds to 3 minutes long and up to 50 MB, as an MP4, MOV or WebM file.

Can I write my own hooks?

Yes. We suggest six, and you can edit any of them before checkout. Keep each one under about 4 seconds spoken, roughly 6 to 11 words.

How do you check that each hook came out right?

We transcribe every take and compare it to the line you approved. Each hook comes back with a word-match score, and we make a second take when the first one misses words.

Can my AI agent use Hooks?

Yes. Create an API key in your account, then point your agent at hooks.video/SKILL.md. It can send videos, pass its own hook lines and collect the finished takes. Packs it makes are paid from your prepaid credits.

Do I have to disclose AI in my ads?

It depends on where the ads run. New York, for example, requires ads to disclose synthetic performers. Check the rules for each platform and place you advertise in.